Thursday, 29 January 2015

Stanford d.school students humanize a truck for a good cause

Stanford students get their hands dirty designing and rebuilding a truck to serve the specific needs of San Jose's Tech Museum of Innovation.

The well-used delivery truck came with seats for two. Now it needed sturdy, safe seats for three people and a dog. And the passenger seat had to be removable so mechanics could maintain and repair the engine.
That's just one of dozens of design challenges that must be solved by Stanford students in the Humanize My Ride course. The students are customizing the truck, purchased by the Revs Program, for donation to The Tech Museum of Innovation in San Jose, California, early next year.
Along the way, students learn to scope out the museum's changing needs, then design, create prototypes, present, revise and build – all in 10 weeks. Lead instructors Michael Sturtz and Mike Serpe are modifying this innovative new course as they go, and including a few unconventional guests.
Teaching and building take place all around campus through the Hasso Plattner Institute of Design (also known as the d.school), the Product Realization Lab (PRL) and the Volkswagen Automotive Innovation Lab (VAIL). Some days, students and instructors can be found working at all three locations.
The students are getting hands-on experience building something that the museum can drive for years to come for outreach, educational programs and maker fairs.
Sturtz, a lecturer in mechanical engineering, and Serpe, a lecturer at the d.school, wanted to create a course using their deep experience in design, fabrication and hands-on teaching. And they wanted the students to develop creative confidence.
"I would rather see somebody push the envelope and fail and have our whole class learn from it," Serpe said. "I would hold them up on a pedestal for that." He said the lessons learned from false starts and early failures are a key part of the class.
https://engineering.stanford.edu/sites/default/files/humanize_news.jpg
Students present prototypes of their modifications to a delivery truck as part of the 'Humanize My Ride' course. (Photo: Linda A. Cicero)
Flexibility is important, too.

Real-time changes

Sturtz and Serpe knew they would need to change the new course on the fly. Sometimes that was easier said than done.
"My mantra is to always stay at least an hour ahead of the students," Sturtz said. "There have been times when I've only been a couple of minutes ahead."
"We definitely have our share of people that are interested in vehicles," Serpe said. "We also have our share of people who are very excited to get their hands dirty."
Their guest lecturers were a bit of both.

Rounding up unusual lecturers

Sturtz and Serpe drew on diverse and distinctive sources for guest instructors, not just the usual suspects from the large auto manufacturers.
Ralph Lux works for the FBI, tearing apart cars seized during drug busts and modifying vehicles used for undercover work. "Here's a picture of a 1998 light-blue minivan," Sturtz said, describing one FBI challenge. "We want to replace it with our exact replica, but inside is $200,000 of surveillance equipment."
Dennis Harvey of the Sacramento Sheriff's Department advises Ford on designs for law enforcement cars and SUVs. Philipp Haban is a talented industrial and transport designer working for the Google X team. He told the class that successful automotive designers think 20 to 50 years out. They shoot for the stars and then roll it back to what is possible today.

Empathetic design

A critical part of the class is for students to learn "empathetic design" – addressing the stated and unstated needs of vehicle users. The class interviewed an air conditioning repairman driving a van with 200,000 miles on the odometer, and an entrepreneur acquiring a fleet of falafel trucks.
Then the class started designing a vehicle to meet the needs of two staff members from San Francisco's Exploratorium. The project fell through because of widely differing needs and styles. "It was an amazing learning exercise," Serpe said.

Designing for a crowd with a crowd

Each of the students took short classes on welding, plastic fabrication, metalworking and woodworking at the Product Realization Lab, which has roots going back to the early days of the university. But as eager as many students were to get their hands dirty, they needed a design first.
The students are learning to design to meet the needs of Tech museum staff and many other truck users: drivers, passengers, mechanics and crowds of guests. Students must gather design clues from all of these users, then modify and deliver a fully functional truck.
The class learned that the museum wants the truck to work for both adults and kids as hands-on participants. They also discovered that insurance agents didn't like the idea of new windows in the truck.
As with most d.school projects, the process involves lots of sticky notes. At one point, one side of the truck hosted dozens of multicolored 3-inch paper squares. On each note was written one truck-changing idea.
The students clustered the ideas into five working areas: interior; displays and windows; cargo and access; systems (mostly electrical and lighting); and icon (creating an iconic look using paint, decals and vinyl wrap).
An essential part of the d.school process is a lot of communication and negotiation between the groups.
"Every time someone changes something, you have go to through all these teams that it affects," said mechanical engineering graduate student Peter Gammelby. "If we want lights on the outside, we need to ask (systems) nicely, give them some cookies or something."

Changing needs

Midway through the course, the students and instructors were fairly confident that their design would meet the needs of the museum staff and other users. But then the museum threw them a curveball.
"They are rebranding the whole museum," Sturtz lamented. "They want a whole new look and feel." So the students took a big step back and rethought their approach "We're going to make it adaptable," he said, "so you can change its look and feel as you like."
The new design includes easy-to-use mounts for attaching signs and whiteboards to the outside of the truck, frames for replaceable overhead banners and a vinyl wrap instead of a full custom paint job.

Sparks fly

Sparks were flying at VAIL one recent day as students cut and welded on the old truck. A crowd of students jammed into the front of the vehicle, trying to figure out how to mount a crash-worthy seat that would still leave the nearby engine accessible to mechanics. The outside of the truck is marked for placement of speakers, lights and electrical outlets.
Just don't forget a seat for the dog.

20 underrated web design tools

Improve your web design and development skills and save time and effort with our selection of lesser-known but brilliant apps.

If you build websites for a living, you'll undoubtedly use the obvious web design tools - Firebug, Browsershots, plus the various font embedding services and page speed analysers.
So this article isn't about them. Instead we thought we take a look at the more underrated tools that can help you improve client-side browser development and rigorously test everything that you build. Hopefully you'll find something useful in our feature that you've not heard about previously. Meanwhile, if you know of a tool that doesn't get the press it deserves, let us know about it in the comments below...

01. CSS3 Click Chart

CSS3 Click Chart is a handy reference tool to speed up your workflow
CSS3 Click Chart is a handy reference tool for CSS3 attributes; I'm sure we've all struggled to remember quite what order a CSS box-shadow values are required in at some point, and that's where CSS3 Click Chart comes in. As well as example CSS syntax to show you how to use a particular attribute, it features a demonstration of each attribute.
 
 

02. Patternizer

Generate CSS3 stripes using Patternizer
Patternizer is an online tool to help you generate CSS3 stripes using an online interface. You can customise everything you need, from the gap between stripes/checks, the angle they appear at and their colour, or browse the existing library of patterns available.

03. CodeKit

CodeKit gives SASS and LESS developers an easier life
CodeKit is an app for Mac that allows frontend developers using SASS or LESS an easier life. CodeKit compiles your LESS or SASS files on the go so you don't have to, optimises your project's image file sizes and reloads the page live in your browser window.

04. Basecamp

Basecamp was made by designers, for designers
Designed by web designers for web designers, Basecamp is an online app for project management, and is great for managing smaller frontend project bug/to-do lists. It's particularly useful when collaborating with other design agencies.

05. HTML5 Boilerplate

HTML5 Boilerplate is a great template to help get you started on projects
HTML5 Boilerplate is just that: a boilerplate template for HTML5 projects, which provides a helping hand to get everything you might require to start a frontend development project in one download.

06. Google Rich Snippets

Preview and customise how your site shows up in search results
Making your website appeal to window shoppers is enormously important. Google’s Rich Snippet tool, which is part of its suite of Webmaster tools, allows you to preview and customise how your site shows up in search results. It provides a handy solution for both checking that your website is providing useful data to Google, and enhance your site’s listing.

07. Sprite Box

Generate CSS sprite classes and IDs with the WYSIWYG interface
Sprite Box is a useful system for generating CSS sprite classes and IDs. Upload a sprite image you’ve created, and using the WYSIWG tool you can quickly define and preview your individual elements within the sprite. This tool takes the guess work out of using sprites, making it a quick and easy process to line up your graphics perfectly.

08. XRAY

Interrogate a page to view box model information about specific elements
This handy little bookmarklet allows you to interrogate a page to view box model information about specific elements on the page. Simply drag the bookmarklet onto your favourites bar, then when viewing a page you’d like to interrogate, click the bookmark and then click on the element you want to view data about. A popup displays the element’s position within the DOM, basic style information and IDs/classes.

09. Primer

Paste in HTML and get out blank CSS based on the classes and IDs you've used
Primer is a really simple tool that allows you to paste HTML into a window, and will output blank CSS for you based on the classes and IDs used in the HTML. Ideal if you work by creating your markup first, and then apply styling, Primer will parse your HTML and automatically grab everything with an instance of a class or ID and generate a simple set of empty CSS nodes ready for you to paste in or develop your CSS.

10. Adobe Brackets

An open-source editor for web design
Brackets is an open-source editor for web design and development built on top of web technologies such as HTML, CSS, and JavaScript. Rather than clutter your workspace with floating panels, toolbars, and icons, Brackets focuses on providing 'Quick Edit' in-line views that provide context-sensitive access to your content, without taking you away from your code. The project was created and is maintained by Adobe, and is released under an MIT License.

11. CodePen

This social code sharing app focuses on frontend code
CodePen is a social code sharing app that focuses on frontend code and inspiration and education through sharing. In the editor, enter HTML, CSS, and JavaScript and the combined result is displayed in the pane below. Save your Pen, share it, and explore others. An extremely useful tool for showing off your work, troubleshooting, and demonstrating bugs.

12. Opera Mobile Emulator

Test what your web pages will look like in Opera browsers
This small program, available for Windows, Mac, and Linux, enables you to test what your web pages will look like in Opera browsers installed on a variety of phones and handheld devices. A less functional, web-based version is also available.

13. Code Anywhere

Code from any device, wherever you are
CodeAnywhere lets you, er, code from anywhere, without the need to bring anything along with you. Just log on to the app with any computer or smartphone, and all your servers (FTP, SFTP, and Dropbox), files, etc will be waiting for you. Even the files you left open will be open when you login again. Codeanywhere supports pretty much all popular web formats, including HTML, PHP, JavaScript, CSS, and XML.

14. Cloud 9 IDE

Cloud9 IDE is an online development environment for JavaScript and Node.js applications as well as HTML, CSS, PHP, Java, Ruby, and 23 other languages. As with Code Anywhere, Cloud 9's mission statement is that every developer should have a workspace online that lets them build applications just like they can on a desktop or laptop. Since the editor is open-source, you can feel free to write your own extension to connect to any web-based platform.

15. Site Validator

Validate your entire website in one click
Save time validating your entire website by using this tool, which does it in just one click. Site Validator complies with the validation done by the official W3C Validator, and that includes validating HTML5 markup on your sites.

16. FitText.js

Created by web design agency Paravel, FitText.js is a jQuery plug-in to make headline web type responsive to the design and the device.

17. Coding App

Coding App frees you up to be more productive
Bogged down by overwork? Coding App manages the time consuming tasks and repetitive actions necessary for modern web development to take the edge. By taking focusing on the core tasks of a web developer, it frees you up to be a more productive creative. The app is currently in beta, so you'll need to contact them for an invite.

18. JSLint

JSLint checks your JavaScript against coding conventions
A handy web design tool by the legendary Douglas Crockford. JSLint checks JavaScript code against his rather fastidious coding conventions. A less pedantic, and less robust, alternative is available in the form of JSHint.

19. JSFiddle

Create JavaScript, HTML, and CSS and see the results in real-time
A great web-based application, which enables you to create JavaScript, HTML, and CSS and see the results in real-time. This web design tool is a handy 'playground' and is particularly useful for creating reusable user interface widgets. Alternatives include JSBin, which is optimised for JavaScript and particularly DOM work. There's also the new Dabblet, which is more oriented to building up CSS style sheets. You should also take a look at SQL Fiddle for prototyping data schema.

20. Plagiarism Checker

Intended to check essays haven't been copied, Plagiarism Checker also serves as a useful tool for ensuring that your content is unique
Dealing with duplicate content is a big problem for web designers, not least because of the impact it can have on your search engine optimsiation (SEO) efforts. Plagiarism Checker is intended to check papers for unintended plagiarism, but it can also serve as a useful tool for ensuring that your content is unique, giving your pages the full SEO benefits and also allowing you to check that your content isn’t being stolen by competitors
Contributors: Sam Hampton-Smith, Kieran Potts and Richard Carter

Facebook addiction may be similar to drug addition: Study

Facebook addiction may be similar to drug addition: Study
While compulsive Facebook users may have more activity in impulsive systems in the brain, the brain regions that inhibit this behaviour seem to work just fine, unlike in the brains of cocaine addicts.

Scientists have found that people who experience compulsive urges to use Facebook have some brain patterns similar to those found in drug addicts.

While compulsive Facebook users may have more activity in impulsive systems in the brain, the brain regions that inhibit this behaviour seem to work just fine, unlike in the brains of cocaine addicts, researchers said.

One possibility is that, in cases of Facebook addiction, people are sensitised to respond strongly to positive triggers associated with the site, said study co-author Ofir Turel, a psychologist at California State University, Fullerton.

"They have the ability to control their behaviour, but they don't have the motivation to control this behaviour because they don't see the consequences to be that severe," Turel said.

Turel and colleagues asked 20 undergraduate students to fill out a questionnaire that gauged addiction-type symptoms associated with Facebook use, such as withdrawal, anxiety and conflict over the site, 'Live Science' reported. The researchers then used functional magnetic resonance imaging (fMRI) to study the participants' brains while they looked at a series of computer images -- some Facebook logos, and others of neutral traffic signs.

The students were told to either press or not press a button in response to each image. The higher people scored on the Facebook addiction survey, the more likely they were to quickly hit the button when viewing Facebook images compared to neutral images.

Similarly, the participants were more likely to mistakenly press the button when they saw a Facebook logo versus a neutral traffic sign. The Facebook cues were much more potent triggers in people's brains than the traffic signs, Turel said. "That means that, if you're driving on a street next to someone who has a compulsive relationship with Facebook, they are "going to respond faster to beeps from their cellphone than to street signs," Turel said.

The Facebook "addicts" showed greater activation of their amygdala and striatum, brain regions that are involved in impulsive behaviour. But unlike in the brains of cocaine addicts, for instance, the Facebook users showed no quieting of the brain systems responsible for inhibition in the prefrontal cortex.

That could be because Facebook "addiction" is fundamentally unlike substance addiction, or it could be that the study only looked at people whose daily lives were not much impaired by their desire to be on Facebook, Turel said.

The study was published in the journal Psychological Reports: Disability and Trauma.

Courtsey: TOI Tech 

Engineers, Take Pride in Yourself : To Engineer is Human (Video)

https://www.youtube.com/watch?x-yt-ts=1422503916&feature=player_embedded&v=wSu1TzAlAWU&x-yt-cl=85027636
This is a video for the “Engineering For You” video contest by the National Academy of Engineering, encouraging people to explore the human side of engineering.
It is a compilation video made possible by hundreds, thousands, millions of engineers and people across the wrold creating a world none of us could dream possible alone.
Buy the book on here : To Engineer Is Human: The Role of Failure in Successful Design
Engineers, take pride!
Sorce : Barry J Belmont on Youtube

Top 10 Engineering Blogs / Websites You Must Visit

Today Engineer’s Day is being celebrated in India. This day is observed on account of birthday of Sir Mokshagundam Visvesvaraya. He was a notable Indian engineer, scholar, statesman and the Diwan of Mysore during 1912 to 1918. He was a recipient of the Indian Republic’s highest honour, the Bharat Ratna, in 1955.
Here is a list of the most popular engineering blogs on the internet. The list is compiled using the data from blogmetrics.org and other website ranking services :

Curious Cat Science and Engineering Blog – If there is a curious cat inside you having the hunger for science and technology, this blog is for you.

Engineering Ethics Blog – This blog looks at the current events with an engineering ethics angle, a must read for the professionals.

Engineering.com – It is one of the most popular engineering communities on internet, serving the needs of each field.

Blogs at the Department of Civil & Environmental Engineering, MIT – This blog is hosted by MIT students and it reflects the latest advancements happening in Civil & Environment Engineering.

The Art of Engineering – This blog is dedicated to the beauty of engineering and the world around it. Do visit it, it’s worth your time.

Cooking for Engineers.com – Site’s tag line says it all – “Have an analytical mind? Like to cook? This is the site to read.”

LabLit.com – Here you can find numerous interviews, essays, short stories, cartoons, and even poetry. You can even contribute something yourself.

Omicsonline.com – It is an hub of 350 free medical journals, scientific journals, academic journals and 100 plus conferences.

Sciencehumor.org – The posts on this website will certainly lighten your mood after a hectic day at college or office.

RedOrbit.com – This website has a potential to become your ultimate destination for all types of technical news.

Courtsey:fossbytes.com

Top 12 Highest Paying Computer Programming Languages You Should Learn

Most of us are familiar with C, C++, JAVA and Python etc., but as you go into this field, you will realize the value and amount of money that can be earned with some other languages.
The favorite coding language debate is one of the hottest topics of discussion among the coders and programmer has his/her own reasons to defend a particular language. Last year the average salary of a computer programmer inched towards an all-time high of $100,000.
There are some languages which make your skill set more valuable and Quartz has compiled all this data and based on a study from the Brookings Institution, it has created a list of the highest paying computer programming languages.

These are the highest paying computer programming languages ranked by salary:

12. PERL - $82,513
11. SQL - $85511
10. Visual Basic - $85,962
9. C# - $89,074
8. R - $90,055
7. C - $90,134
6. JavaScript – $91,461
5. C++ - $93,502
4. JAVA - $94,908
3. Python - $100,717
2. Objective C - $108,225
1. Ruby on Rails - $109,460

If you love to play with codes and you are having full command over some of these computer programming languages, you can earn around $100,000. You should learn more diverse languages and focus on your strengths if you want one of the highest paying jobs in tech.

Courtsey:fossbytes.com

Sunday, 25 January 2015

Geek Nation: How Indian Science Is Taking Over the World Read more


A vivid and entertaining travelogue, “Geek Nation” traces the inventors, engineers and young scientists from across the country that are making India the world’s next scientific superpower.
COURTESY HODDER & STOUGHTON

Which Spacesuit Is Your Favorite?
Space.com displays the variety of spacesuits we humans have been using over the years....
India is a country famous for delectable curries smelling of turmeric and cardamom, colorful saris, dazzling Hindu Temples peppering every corner and busy streets bustling with a mixture of rickshaws, motorcycles and wandering cows. It is also known for its “geeks,” according to Geek Nation: How Indian Science is Taking Over the World (Hodder & Stoughton, dist. by Trafalgar Square Publishing from IPG, 2012) by science journalist Angela Saini. This fascinating exploration delves inside the psyche of the nation’s science-hungry citizens, explaining how ancient science is giving way to new, and how the technology of the wealthy is being passed on to the poor. In the following passage from the book’s introduction, learn how the Indian space program helped India evolve into the world’s next scientific superpower.
They say that history is cyclical.
That’s the thought in my mind when I travel from England to south India, catching a ride at the end on a bus going to the Vikram Sarabhai Space Centre, the government’s biggest scientific facility researching the stratosphere and beyond. It’s in the fishing village of Thumba, at the end of a bumpy road lined with candy-colored shacks and surrounded by coconut groves.
A moustachioed minder eyes my bag suspiciously and reminds me what to expect. ‘It’s top secret, OK?’ he says. ‘Have you got your pass? No cameras allowed. And no other electronics, too.’ This is the fourth time he’s told me.
I reassure him, again, that I understand, clinging onto the sweat-stained plastic seat cover with my fingernails as we bounce into another pothole. As the bus rumbles along, I see a tailor on the left, working with a black iron sewing-machine in an otherwise empty blue room. And on the right, I spot a small building, improbably named the ‘National Typewriting and Computer Centre’.
From the outside, the Space Centre looks like a prison. At the front it’s surrounded by metal fencing and lookouts, while at the back is the Indian Ocean. The armed security guards, from the Central Industrial Security Force, speak dozens of Indian languages, from Urdu to Malayalam, so if you don’t understand the orders they’re barking at you, they just switch tongues until you do. Just as I had been warned, they empty my bag of its mobile phone, memory stick, voice recorder and iPod. They repeat this with a busload of excited scientists behind me, who have come here in a tour group from laboratories across India. It takes weeks to get permission but space officials occasionally allow visitors inside the centre for educational purposes, to give the public a peek at India’s scientific achievements. I’m singled out for a brief interrogation: who am I, and what am I doing here?
I’m here to learn about this rediscovered nation of geeks. My dad, who worked as a chemical engineer in India in the 1960s, used to tell me about the great potential of this land of hardworking scientists and engineers. Yet India never managed to live up to his dreams — until now. The success of the Vikram Sarabhai Space Centre is among the first signs that India may have what it takes to become a scientific superpower in the same league as the United States, Europe and Japan. It seems like India is being pulled out of poverty and transformed into a technological giant.

Read more: http://www.utne.com/science-and-technology/geek-nation-indian-science-ze0z1207zsie.aspx#ixzz3Pr1LlvaV

What are some of the interesting, yet to be implemented, automobile technologies that are worth researching?

Let me suggest something very very much "out of left field."  The odds on this working are very very small but if it worked, you would be a billionaire.  Here it is:

1. We all worry about cars using too much gasoline (thereby depleting our oil reserves) and emitting too much CO2 (thereby contributing to climate change).  (Okay, not everyone worries about this, just bear with me.)

2. We try to address these challenges by regulating new cars to be more fuel efficient and cleaner.

3. BUT WE NEVER TOUCH EXISTING CARS.  Each year in the USA we sell 16-17 million new cars.  BUT THERE ARE 250,000,000 ON THE ROAD IN THE USA.  We each year address less than 10% of the problem.

(It is like trying to make houses more energy efficient only by improving new houses.  And ignoring putting in low-energy-loss windows, more efficient appliances, etc. in existing homes.  We would think to ignore existing homes would be idiotic... but we ignore existing cars!)

If someone can come up with a cheap and easy retrofit that improves EXISTING car engine efficiency by only 5%, it would change the world.

And make you rich.

The odds of succeeding in this?  Tiny.

But the competition you would have in pursuing this opportunity?  Tinier.

IMHO.

We spend 98% of our R&D effort on less than 10% of the problem.

Courtesy : quora.com

The 12 Best Engineering and Information Technology Jobs

Engineers and other technical professionals weren't always seen as having the nation's coolest jobs. Many other professions have claimed that distinction over the past few decades, including investment bankers, airline pilots and surgeons. But those days have passed. Perhaps Steve Jobs and his legacy can take credit, but working in engineering, computer science and many other traditionally "nerdy" careers is the new rave.
"We're enjoying a true technology revolution, and techies who can lead that effort by creating and managing great software can write their own tickets," says Tony Lee, publisher of CareerCast.com. “Software engineers are the rock stars of today's working world, and even computer systems analysts and web developers can claim some of that recognition, since the demand for IT pros is so deep.”
In fact, Software Engineers have the nation's overall best job, according to the CareerCast.com Jobs Rated report. Their pay is great, hiring demand for their skills is through the roof, and working conditions have never been better.
"The problem is that we are not producing enough computer science graduates to meet the growing global demand," says Michael Buryk, Business Development Manager at the Institute of Electrical and Electronics Engineers (IEEE). "Even electrical engineers, especially those who work as power engineers, are in short supply, especially given the growth in the fields of alternative energy and Smart Grid."
Petroleum engineering is another field with tremendous career opportunities, as the world's energy needs and new oil and gas exploration require the skill set that only an engineer can deliver. And that demand spans the globe, from central Pennsylvania to Saudi Arabia to Malaysia.
While the number of new computer science graduates from the nation’s colleges remained steady in recent years, overall the number of bachelor’s, masters and doctorate degrees awarded in engineering fields has steadily increased. According to the National Science Foundation, the number of engineering undergraduate degrees awarded annually in the U.S. reached 500,000 in 2009, along with 134,000 graduate degrees and 41,000 doctorates. But even this growing supply of new graduates cannot keep up with demand.
"There is currently a dearth of quality applicants in many technical fields, in addition to computer science," says Lee. "Corporate recruiters are scouring the nation's universities in search of smart engineering and IT students, and they simply can't find enough to fulfill their hiring needs. And that typically translates into those jobs being highly ranked in our report."
The Jobs Rated report measures a range of criteria to determine the top-ranked jobs, including the work environment, current hiring demand, average compensation, stress levels, the long-term career outlook and the physical effort required on the job. When measured together, they provide a clear picture of those jobs that rank higher than others in the field.
Here is the full list of CareerCast.com’s Top 12 Best Jobs of 2012 in engineering and information technology:

1. Software Engineer

Hiring Outlook: 25.02
Work Enviornment: 41.00
Stress: 10.42
Income: $90,000
Researches, designs, develops and maintains software systems along with hardware development for medical, scientific, and industrial purposes.

2. Computer Systems Analyst

Hiring Outlook: 22.58
Work Enviornment: 47.390
Stress: 16.480
Income: $78,000
Plans and develops computer systems for businesses and scientific institutions.

3. Web Developer

Hiring Outlook: 21.49
Work Environment: 51.00
Stress: 22.79
Income: $75,000
Creating and maintaining layout, navigation, and interactivity of intranet and internet websites.

4. Petroleum Engineer

Hiring Outlook: 17.48
Work Enviornment: 52.06
Stress: 19.48
Income: $114,000
Plans drilling locations and effective production methods for optimal access to oil and natural gas.

5. Civil Engineer

Hiring Outlook: 18.73
Work Enviornment: 52.060
Stress: 22.33
Income: $77,000
Plans and supervises the building of roads, bridges, tunnels, and buildings.

6. Computer Programmer

Hiring Outlook: 11.78
Work Enviornment: 50.18
Stress: 11.78
Income: $71,000
Organizes and lists the instructions for computers to process data and solve problems in logical order.

7. Technical Writer

Hiring Outlook: 15.93
Work Enviornment: 65.75
Stress: 30.16
Income: $63,000
Transforms scientific and technical information into readily understandable language.

8. Nuclear Engineer

Hiring Outlook: 10.32
Work Enviornment: 52.06
Stress: 32.12
Income: $99,000
Conducts research, designs, and monitors the operation and maintenance of nuclear reactors and power plant equipment.

9. Aerospace Engineer

Hiring Outlook: 4.24
Work Enviornment: 50.06
Stress: 20.34
Income: $97,000
Designs, develops, and tests new technologies concerned with the manufacture of commercial and military aircraft and spacecraft.

10. Mechanical Engineer

Hiring Outlook: 9.03
Work Enviornment: 52.41
Stress: 22.33
Income: $78,000
Develops mechanical products and coordinates the operation and repair of power-using and power-producing machinery.

11. Electrical Engineer

Hiring Outlook: 7.39
Work Enviornment: 52.56
Stress: 23.39
Income: $87,000
Conducts research and plans and directs design, testing, and manufacture of electrical equipment.

12. Industrial Designer

Hiring Outlook: 9.35
Work Enviornment: 48.25
Stress: 24.85
Income: $76,000
Designs and develops manufactured products.
 contents:careercast.com

Your College May Be Banking on Your Facebook Likes

Brent Grinna founded the data-analytics start-up EverTrue out of frustration with traditional fund-raising techniques. Credit Gretchen Ertl for The New York Times 
 
EverTrue, a Boston start-up that applies modern social media analytics to the traditional field of higher-education fund-raising, was born out of the frustrations of Brent Grinna, a former captain of the Brown University football team.
A few years back, Mr. Grinna agreed to help lead a fund-raising drive for his fifth college reunion. To court prospective donors, Brown provided him with spreadsheets listing his classmates’ names and contact details. But that raw data, he says, offered little insight into the particular interests that might encourage a graduate to donate to the school. Worse, many of the email addresses and phone numbers were out-of-date.
“I ended up going to Facebook and LinkedIn, places where I knew my classmates really were,” Mr. Grinna said.
EverTrue, which he founded in 2010, enables educational institutions to parse the social media activities of their graduates. The company’s social donor management program, for instance, can evaluate alumni interactions with a college’s Facebook pages to help distinguish those people likely to give to a capital campaign from those more interested in a specific athletic or academic cause. It can also examine profiles of alumni on LinkedIn, a feature that allows fund-raisers to identify people in industries, like finance and technology, or specific companies or executive roles with a historically higher propensity to give.
The company also offers a free mobile app for alumni networking. Credit Gretchen Ertl for The New York Times
College development offices have for decades adapted the consumer-profiling techniques used by marketers at for-profit companies. Some schools employ their own in-house researchers to follow, say, the stock market transactions of individual donors or to look up the value of their homes on Zillow. Others buy information from data brokers on their most generous alumni or prospective donors.
Blackbaud, a 30-year-old company in Charleston, S.C., markets donor management software and services for nonprofits. It helps colleges and universities identify, rank and target their best fund-raising prospects by combining a school’s historical giving records with data from outside sources, including an individual’s “overall wealth, income levels and hidden assets,” according to the company’s website. Blackbaud also maintains a database of more than 50 million donations; the company uses it to analyze donors’ gifts to other institutions to help schools understand the giving capacity of certain alumni.
But EverTrue is among a handful of start-ups using social media to try to predict the willingness of graduates to donate or volunteer for other activities, like interviewing college applicants. Schools have historically relied on donor databases and have also used alumni attendance at reunions as proxies for willingness to donate. The start-ups are meant to complement those strategies with data visualization tools that allow fund-raisers to map their graduates’ locations or graph their social media interactions with a school.
At a moment when President Obama is pushing for federal consumer privacy legislation, these nascent donor data-mining techniques demonstrate how easy it is for companies to repurpose the details that individuals volunteer about themselves in one context for a different use.
“I do think there’s an ethical issue. It’s one thing to estimate someone’s wealth, but then to gauge how willing they are to give, you have to look deeply into a person’s life,” says Pam Dixon, executive director of the World Privacy Forum, a consumer group in San Diego. “I’m not sure alumni would appreciate or want that — if they knew about it.”
A few university fund-raisers say they are aware of the seeming invasiveness of some alumni data-mining techniques, but feel that spurning these tools will put their schools at a disadvantage.
Scott G. Nichols, senior vice president for development and alumni relations at Boston University, says he recently used EverTrue’s system when traveling to alumni events in Istanbul, Monaco and Dubai, United Arab Emirates.
“We’ve discovered it is quite a major research tool,” Mr. Nichols says. “I was probing to see who are these alumni in Monaco, only to find every one of them was somebody I should stop and see.”
Graduway, another cloud-based start-up, helps colleges and universities engage alumni by designing private social networking sites for them. Branded with the logo and imagery of a school, the networking sites encourage alumni to import their profiles from LinkedIn, develop professional connections with one another, mentor students or young graduates and invite fellow graduates to sign up. Graduway also analyzes individuals’ activities on each site and, working in conjunction with Blackbaud, sends members’ latest profile information back to their schools’ existing databases.
“You have to offer your alumni real value,” says Daniel Cohen, the chief executive of Graduway. “They are not going to reward you with data, engagement and donations unless you are giving them something of real value.”
Nine months ago, Tulane University introduced an alumni networking site designed by Graduway. Since then, 4,000 graduates have signed up, and 77 percent agreed to become mentors, says James E. Stofan, vice president for alumni relations.
“We’ve been really able to engage our alumni more strategically,” Mr. Stofan told me. “Engaged alumni,” he added, “are giving alumni.”
Investors have often taken a pass on software companies that specialize in the nonprofit sector because many focus on internal processes, like payment and accounting, which do not directly increase donations. But the new social donor intelligence start-ups are intended to help generate revenue, a value proposition that appeals to some investors.
Graduway has raised $2 million in financing. One of its investors is RSL Venture Partners, whose principal investor is Ronald S. Lauder, the businessman and cosmetics heir.
EverTrue, which works with about 300 educational institutions, has raised $14.6 million, including $10 million from Bain Capital Ventures. Michael Krupka, a managing director at Bain, envisions EverTrue eventually extending its services to other nonprofits, such as hospitals and social services, potentially generating annual revenue of several hundred million dollars.
“We think there’s a massive potential market,” Mr. Krupka says. “If you can come up with a technology that is revenue-generating, then nonprofits will spend.”
But it is too soon to tell whether donor-intelligence algorithms will be able to identify social networking patterns among alumni that correlate with big donations.
“The jackpot for me will be when we know what pages people go to, or what they like, that actually has prompted a first-time gift or a rare gift,” said Mr. Nichols of Boston University.
“We don’t know that yet,” he added. “But I believe we are going to find out.”